My job included working on eight accounts with various assignments including clippings, media audits, community management, finding influencers, creating influencer recaps, writing pitches, and creating media kits.

Received 9 placements for peanut butter pizookie pitch for BJ’s Restaurant.

Secured online coverage on Forbes.com for Ojai Valley Inn.

Achieved placement for pitches for Hyatt Regency Huntington Beach, JL Bar Ranch, Resort & Spa, and Dogwood Canyon Nature Park.

Example Pitch:

Hi XX,

XX, the director of wellness and sustainability has helped raise the bar for regenerative wellness, making the world class luxury resort, XX, one of the most sustainable resorts in the hospitality industry. 

With the supervision of XX, the Southern California coastal escape, XX, has won numerous accolades for their leadership in sustainability and holistic approach to workplace wellness. Since joining the management team in 2010, XX has made it her mission to create a regenerative environment for guests to maintain the nature that surrounds the resort. XX’s passion for excellence in luxury spa experiences, innovation, and sustainability has been fully integrated into the resort's lifestyle and mission. XX has implemented a single-use plastic initiative within the spa, along with the Green Ambassadors Pledge, which honors culture and sustainability within the resort, local community, and guests. XX not only works from within the resort to improve sustainability but is also on the board of directors for GSN Planet, a nonprofit group of wellness professionals who prioritize green practices within businesses. The award winning 220 sprawling acres of XX is a relaxing escape not only to lay pool-side, play golf, and to rejuvenate at the spa, but is also a place that allows for guests to make a difference in the environment. 

Below we’ve included information on XX’s sustainability that XX is overseeing:

• Green Ambassadors Pledge: XX’s Green Ambassadors Pledge represents a shared ethos at the foundation of their associate culture. The pledge pushes to have their associates take an active role in identifying opportunities for new green practices and sharing the practices with others in the organization. XX’s associates not only influence each other in their passion for sustainability, but also their guests, and local community. 

• Eliminating Single-Use Plastic: With the help of XX, in 2017, Spa XX implemented the initiative to free the 30,000 square foot spa of single-use plastic items, creating a sustainable and relaxing space. The innovative movement replaces traditional spa amenities with eco-friendly, reusable versions and establishes a new benchmark in the luxury spa space. 

• Resource Conservation: In its efforts to enhance it’s sustainability, XX offers multiple sources of resource conservation such as electric vehicles and equipment, LED lighting, property-wide use of low VOC paints, biodegradable cleaning products utilized throughout the resort, resort-wide recycling and re-use system for paper, glass, cardboard, metal, and oil. Along with this guests are encouraged to participate in XX linen reuse program to conserve water, energy and to minimize resource waste. Optional bed sheet changing is offered, as well the option to reuse or refresh towels.